Food

Simplify WIC shopping

Lulo helps your family redeem over $1,000 yearly in healthy food

Lulu regular logo

WIC-eligible individuals leave over $1 billion in benefits unclaimed yearly, and families often redeem less than 70% of their food packages due to complexity. Lulo makes it simple: find WIC-approved foods, avoid transaction issues, and access cost-saving resources like free diapers and cribs—available in English and Spanish.


Download Lulo:

App Store

Google Play

  • Maximize benefits: Redeem over $1,000 a year in healthy food for each child under 5 with Lulo’s help.

  • Easy shopping: Find high-quality, WIC-approved options, get tips, and avoid transaction hassles—all in one app.

  • Extra savings: Access cost-saving resources like free diapers and cribs, designed for WIC families.

Frequently asked questions

Is Lulo available in my state?

Currently, Lulo is available for WIC participants in New York, Georgia, California, Texas, North Carolina, Illinois, Virginia, and Florida.

Who can use Lulo?

Lulo is designed to assist families participating in the WIC program. It helps WIC participants to identify WIC-approved items, check their benefits balance, and discover new products, making shopping more efficient and less stressful.

Can Lulo help me with WIC enrollment?

Lulo doesn't handle WIC benefits enrollment, but your local WIC clinic can help! For families in New York City, Hunger Free NYC’s benefits access team can be reached at (646) 355-1475 to set up a free, confidential consultation in multiple languages.


Can Lulo help me fix issues with my WIC benefits?

Lulo is a private company dedicated to enhancing the experience of WIC families.  They do not manage the WIC program. For specific questions about your benefits, please contact your local WIC office.

How can I contact Lulo for support or feedback?

You can send an SMS through the Lulo app or email at contact@hellolulo.com. The customer support team is here to help.

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